Monday, July 16, 2012

How Am I Doing?

It's been a busy these last several months. Since last fall, I've sold nearly $21 million in East Bay real estate; nearly $11 million in Piedmont sales alone since January. Key factors to this success have been handcrafted marketing (not the usual ''there are lush gardens and an ubdated kitchen''), thoughtful negotiation, and persistence. Persistence was particularly useful when one seller's original buyers contracted with a home inspector who made an significant and incorrect allegation that led the buyers to walk away. We successfully rebutted the allegation, secured a retraction, and created a detailed and easy-to-absorb cross- walk for the disclosure package. At the end of the day, two buyers stepped up to the plate, including the original buyers, who are now happy Piedmonters. Pacific Union also did very well. We successfully represented more Piedmont sellers in the over-$1.5 million price band than any other firm, and above $2 million, represented twice as many buyers and sellers than the red team. I'm always surprised to hear that some long time Piedmonters assume that Pacific Union is not the top firm in town! I'd love to work with you or your friends and colleagues--just email me at Kennedy@MaureenKennedy.Net.

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