As many of you know, I've gotten into the habit of putting a centrally located home on the market over the weekend of the Children Support League Heart of the Home tour (this year scheduled for April 28-29th; see http://wehelpkids.org). We annually have 2,000 well-networked folks driving through central Piedmont, and they are all going to chat with friends afterwards. Wouldn't you like one to stop into the all-day open houses and then later call a friend and say "you need to get young John over here to look at this Piedmont house I saw on the market this morning--it's got X, and Y, and Z, just as he wants!" That self-selected but carefully targeted word-of-mouth marketing, backed up by thoughtful advertising (including in the tour booklet itself) is priceless.
And the payoff has been dramatic. Last year's offering garnered 11 offers and went 48% over the asking price, and previous years' outcomes have been similarly impressive. When a fixer, or a cosmetic fixer is the subject of all-day Friday and Saturday open houses, plus the usual Sunday afternoon open, as was the case last year, I throw in my other specialty--the Renovator's Open House which earned front page coverage ten years ago by the
San Francisco Chronicle.
So if you're anticipating a spring sale, get in touch and reserve my time!