Tuesday, August 25, 2009

I've Banned "Just Listed" and "Just Sold" Postcards from my Repertoire


1. Of course it's Just Listed. So why waste that great white space on an obvious point? Why not point out the fabulous view or the vintage charm or the sunny exposure?

2. This is about the owner's home, not about me, right? So why say ''[ I ] Just Listed'' when I could say ''Who do you know who would love to own this home?''

3. Just Listed is sooo realtor-speak. What does listed mean to real people, anyway? Just Listed postcards are what old-line marketers send; they're not what my clients need.

4. Why say ''Just Sold'' when I could say ''How can I help you make great real estate choices?''

Is anyone else thinking this way?

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