Thursday, August 27, 2009

Kennedy Wins National Real Estate Marketing Award!

Here's the release:

Maureen Kennedy Recognized in

National Real Estate Marketing Competition

Maureen Kennedy won the coveted Overall Excellence in Personal Marketing award at this year's exclusive Leaders in Luxury conference in late October. Judged by Lisa Waldie of Dallas-based Brand Agent advertising and branding firm, the competition included submissions from among the roughly 100 meeting attendees, all members of the prestigious Institute for Luxury Home Marketing.

Entrants from across the country submitted material on their property ads and collateral material, blogs, websites, honors, media efforts, and logos, and were judged based on quality, creativity, and appropriateness for the luxury niche.

"Kennedy's approach to marketing crafts an individualized plan customized to each unique situation and client. Her stated core principles of Listen, Inform, Analyze, Market and Close communicate the very essence of successful luxury marketing. The result is a brand personality that is both unique and appealing to potential customers," said Waldie.

According to Kennedy, "Attendance at Leaders in Luxury is important to an upper-tier professional's success. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my affluent clients find success where others are finding challenges. It's a real honor to receive this award from among such an elite group of agents and brokers."

Kennedy, a Pacific Union agent in the Montclair office, is a licensed real estate broker. She was selected earlier this year as one of 50 Realtors on the Rise by Real Estate magazine, an influential national industry magazine. Kennedy also organized a session on Eco-Brokerage in the Luxury Market for the Leaders in Luxury meeting, held this year in Miami.

Hosted annually, Leaders in Luxury is an exclusive, invitation-only educational and networking opportunity comprised of real estate agents who work in high-end markets nationwide. The sponsoring Institute for Luxury Home Marketing, based in Dallas and founded by Laurie Moore-Moore, is the premier training and membership organization for luxury home real estate professionals internationally.

Since 1975, Pacific Union GMAC Real Estate has thoughtfully matched generations of buyers and sellers throughout the entire Bay Area. It is the only firm in California to receive a distinguished four-star International Property Award in association with CNBC Europe and the London Daily Mirror for superior marketing materials and client services in the luxury marketplace. A premier, locally managed brokerage with deeply experienced real estate professionals, Pacific Union GMAC applies cutting-edge technology to enhance the client experience.


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