Often, it's all about the agent. But the firm an agent affiliates with truly matters as well.
Americas Property Awards [Americas as in "this is an international competition, but here we're talking about all North and South American firms"] announced last month that Pacific Union had won its Best Real Estate firm in California award for 2008. The prestigious award is organized in association with The New York Times, CNBC, and a range of international real estate leaders. Maybe most importantly, in both 2007 and 2008, Pacific Union won the four-star International Property Award for providing best marketing and services in the luxury marketplace. This year, the firm also won the Extraordinary Philanthropist award.
And speaking of firm affiliations, you might have noticed that Montclair Better Homes has become a Sotheby's affiliate. Pacific Union is a Christie's Great Estates affiliate, and all our high-end listings are marketed through the national and international Christie's networks (agents, magazine, website, newspaper ads and so on). This international reach brings your buyers in from across the country and even across the world. Christie's Great Estates is a larger and more international firm than Sotheby's, and its average listing price is nearly twice as high--$3.7 million compared to $1.6 million. Christie's Great Estates also continues to be owned by the art auction house, while the Sotheby's name has been sold off by that auction house.